Brand consistency for animated explainers

If you create motion graphics regularly, your workflow should feel like a design system, not a one-off art project.

The real problem

Most teams don’t struggle with “can we animate this?”—they struggle with:

• keeping colors consistent across exports and platforms
• using the same typography and spacing rhythm
• updating content monthly/quarterly without redesigning from scratch

What helps

1) A reusable brand kit

Define the palette, font stack, and key styling once. Use it everywhere.

2) Format-aware layouts

Design should adapt to common ratios (16:9, 9:16, 1:1) without looking like a cropped version of something else.

3) Repeatable templates

If your KPI update is monthly, the layout should be stable; the data changes, but the structure stays consistent.

Why this matters

Consistency is what makes a product look “enterprise-ready”. It’s also what makes creators and agencies faster.

movium is built to keep your brand intact while letting you iterate quickly.